Consumer Reaction to Nintendo
Posted on 21. May, 2009 by tawnos in Gaming News
I remember way back when Nintendo’s super family computer first came out. I asked my father to buy one for me. But then of course it was a bit expensive back in the day and we could not afford it yet. But anyway on the Christmas of the same year we woke up and opened our Christmas presents. Low and behold, my brother and I could not contain our joy when we saw that one of the gifts was a family computer. I could remember fun times with that console. On lazy summer afternoons, my brother and I just spent the whole time playing contra or taking turns on Super Mario Brothers.
The Nintendo has come a long way from those humble beginnings. Now the Nintendo Wii is another social icon that has swept across the globe. The great thing about Nintendo Wii is that it is such a great social or communal activity. As opposed to other games that focus on individuals, the Nintendo Wii is great for parties and for family affairs. It keeps you on your toes and it is perhaps one of the most physical home based computer platforms since the heyday of the Dance Revolution foot pad.
The Nintendo DS has also been such a great achievement for the company. Along with the Nintendo Wii, these two gaming platforms are taking advantage of a new market. It is not aimed at the techie group of people that most video games target. Instead, these are aimed at more regular hip home bodies. Its market design is well attuned to those who are uninitiated to the gaming world.
So what does Nintendo get for all of these massive achievements? Well, the market giant now has a place among the pantheon of “The World’s Most Reputable Companies.”
Nintendo is apparently the sixth most reputable in the a world wide pulse study which used surveys to find the most influential as well as the most respectable corporate behemoths such as Sony, Apple, and Microsoft. To be placed along side those names is indeed a great thing.
As one examines the survey, it does seem a bit ambiguous. The survey used on people to grade the corporations in their respective countries use standards that are vague at best. These so called standards are made up of “over all esteem, admiration, good feelings, and trust.” Good feelings? What the heck kind of criterion is that? Well, surely, any company is as trustable as its product. But the fact is that all companies are simply driven by profit and not the desire to inspire “good feelings.”

